House Band to Intro 375ml Wine Flex to Pouch @ Tijuana Gift Shop & Sideways Media's Manic Fest Destiny Day Party in Austin, TX

Many of House Band Wines followers are already hip to the upstart brands imminent launch of the first-ever 375ml single-serve, wine flex pouch. Others may ask, “Wine in pouch?” Here’s the deal: Imagine going to your favorite music festival and being able to order tasty California wine at an excellent price in a super-lightweight, single-serve, re-sealable pouch. No glass issues. No spilling wine from cheap plastic tumblers.

House Band Wines new "eco-vessel of cheer" filled with California Chardonnay and Merlot

Manic Fest Destiny Day Party, March 15th Austin, TX

House Band Wines couldn’t be more pumped that its kick-off will take place in the Music Mecca of Austin, Texas at the same time that SXSW is going live. They share a huge shout out to Tijuana Gift Shop and Sideways Media for allowing them to sponsor the wine for their Manic Fest Destiny Day Party happening on Thursday, March 15^th at Rusty’s from Noon to 6pm. This is a FREE event and OPEN TO THE PUBLIC — no wrist bands or badges required.

House Band Wines  will be serving up complimentary flex pouches of 2010 Chardonnay and Merlot throughout the day while a stellar line up of musical artists deliver the goods from two stages. Below is video by showcase artist Wishes & Thieves followed by the artist line up to-date. The foursome’s track Forrest Fire is meant to temporarily quench thirsts until the big day at Rusty’s. In the meantime, House Band Wines will follow up with more blog features on the line up of showcase artists as they anticipate cracking open the first House Band Wines flex pouch at Manic Fest Destiny!

Manic Fest Destiny Featured Artists

Stone Foxes (San Francisco, CA)

Firehorse (NYC)

Vanaprasta (LA)

New Cassettes (UK)

Greylag (Portland, OR)

Dearly Beloved w/David Catching of QOTSA (Canada)

backwords (Brooklyn, NY)

Wishes & Thieves (Brooklyn, NY)

More artists to be announced soon!

The Wineyard, The Hopyard and Rustico Cibo Restaurant Venues to be TasteLive’s Home Production Site for Interactive Streaming Webcasts

Set to Open in Early 2012, The Wineyard & The Hopyard are Wired with High-Speed Internet, Sound, Cameras and Televisions for Wine, Food, Music Events

(Santa Rosa, CA, December 13^th 2011) – The Wineyard at Santa Rosa Vintners' Square and TasteLive announced today a strategic partnership to promote the expanding urban wine village's facilities and give TasteLive a home base to produce its interactive wine, food, and music webcasts. TasteLive is a real time event-based Social Media Network offering exclusive branded channels and production for Social Media events. The fully independent platform is integrated with Twitter, Facebook and other Social Media sites to provide extended “reach” across multiple networks.

“This is a win win for both companies,” said Dino D’Argenzio, Co-founder of The Wineyard at Santa Rosa Vintners’ Square and Senior Real Estate Advisor and Partner at Keegan & Coppin. “By working with TasteLive’s management team at Creative Furnace, we’ve designed our new spaces for today’s special event market. It’s no longer simply about providing the best services for onsite events; it’s also about offering turnkey, state-of-the-art, multimedia capabilities. By creating this partnership, we can virtually export events to trade, media and consumers worldwide.”

“Since TasteLive added streaming broadcast capabilities in 2009, we’ve been virtual nomads, traveling to sites to produce interactive webcasts,” said Cailyn McCauley, Co-founder of Creative Furnace and Managing Partner for TasteLive. “We’ll continue to offer such services, however, we can now present clients with a home base for our productions. This is especially important for rural wineries, and those without facilities, that don’t have the technology or bandwidth to host such events.”

Santa Rosa Vintners' Square is already home to three outstanding wineries with production facilities including, founding winery D'Argenzio Winery, Krutz Family Cellars and Sheldon Wines, as well as Squire Cigars. The urban wine village is expanding with its cooperative The Wineyard tasting arena to include Atascadero Creek Winery, Flocchini Winery, Jazz Cellars, SRJC's Shone Farm Winery, and more to be announced soon. The Hopyard will act as the center’s special event and live music venue, with local microbrews featured at its bar. Rustico Cibo Culinary Kitchen is designed as a working restaurant as well as demonstration kitchen with built in digital cameras and televisions.

TasteLive, launched in 2008 with an initial core focus on fine wine, has produced more than 250 online events hosted with some of the world’s top winemakers, trade groups, and importers. The platform is primarily used for virtual blogger tastings, interactive sales and marketing team events, virtual wine club tastings, and on-location webcasts.

To learn more about TasteLive, contact Joel Quigley at 707.495.0831 or email joel@creativefurnace.com. To learn more about The Wineyard, contact Chris O'Connell chris@santarosawineyard.com or (707) 934-5002.

Interviews and high-resolution photos are available upon request.

Media Contact:

Joel Quigley, President & Co-Founder, Creative Furnace
Business Development, TasteLive

Ph: (707) 495-0831 / email: joel@creativefurnace.com

 Broadcasts Hosted by Alan Kropf of Mutineer Magazine to Feature Winemaker, Chef and Special Guest Interviews with Virtual Wine Blogger Tastings

(NAPA, CA, November 2^nd 2011) -- CellarPass and TasteLive announced today its live streaming broadcast schedule for the 2011 Napa Valley Film Festival. Hosted by Editor-in-Chief Alan Kropf of Mutineer magazine, the one-hour daily broadcasts from marquee Napa Valley Film Festival events will take place on November 10^th, 11^th and 12^th and feature a who’s who in regional winemaking, the culinary arts and special guests. Wine bloggers from around the U.S. will join the shows virtually to taste wines, post comments, and ask questions of guests.

“We’ll be producing five shows in three days,” said Kropf, “so we’ll be running the gauntlet of tight timelines and pushing the threshold of live-stream broadcasting. Along with our scheduled line up, we’ll be inviting talent off the red carpet for spontaneous interviews, and responding to questions posted by our blogger panelists. It’s going to be a bit of a thrill ride that should deliver some sweet surprises.”

Guests wishing to join the conversation can create an account in advance at TasteLive. Visitors traveling to the Napa Valley Film Festival are encouraged to use CellarPass’ industry-leading winery reservation system to book movie-inspired wine tasting itineraries and experiences and enter its sweepstakes to win an exclusive VIP trip to Napa Valley.

Napa Valley Film Festival TasteLive / CellarPass Streaming Broadcast Schedule

THURSDAY, NOVEMBER 10^th 2011

OPENING NIGHT GALA
Robert Mondavi Winery, Oakville
8:00pm to 9:00pm
Go to TasteLive Event Page

Featured Winery & Wines
Robert Mondavi Winery
2009 Fume Blanc Reserve - $40
2008 Cabernet Sauvignon Reserve - $135

Blogger Panelists
Bean Fairbanks, @WineBeerWA, http://wine-beer-washington.com
Beau Carufel, @ucbeau, http://beausbarrelroom.blogspot.com
Dennis Atick, @decaturwinedude, http://www.decaturwineandfooddude.com
Dezel Quillen, @myvinespot, http://www.myvinespot.com
Grace Hoffman, @cellarmistress, http://cellarmistress.blogspot.com
Lain Bradford, @winereview, http://www.winetalk.org
Matthew Horbund, @mmwine, http://agoodtimewithwine.com
Megan Kenney, @sonadora, http://wannabewino.com
Thea Dwelle, @winebratsf, http://lusciouslushes.com

FRIDAY NOVEMBER 11^th 2011

CALISTOGA WINE PAVILION
Mount View Hotel, Calistoga
1457 Lincoln Avenue, Calistoga CA 94515
12:00pm to 1:00pm

Go to TasteLive Event Page

Featured Wineries & Wines
Mumm Napa
Brut Reserve Rosé NV - $36

Merryvale Vineyards
2007 Napa Valley Cabernet Sauvignon - $65

Tedeschi Family Winery
2005 Napa Valley Cabernet Sauvignon - $58

Blogger Panelists
Bean Fairbanks, @WineBeerWA, http://wine-beer-washington.com
Beau Carufel, @ucbeau, http://beausbarrelroom.blogspot.com
Dennis Atick, @decaturwinedude, http://www.decaturwineandfooddude.com
Thea Dwelle, @winebratsf, http://lusciouslushes.com
Dezel Quillen, @myvinespot, http://www.myvinespot.com
Grace Hoffman, @cellarmistress, http://cellarmistress.blogspot.com
Katie Pizzuto, @gonzogastronomy, http://www.gonzogastronomy.com
Lain Bradford, @winereview, http://www.winetalk.org

ST. HELENA WINE PAVILION
Carnegie Building, St. Helena
1360 Oak Street, St. Helena, CA 94574
3:30pm to 4:30pm

Go to TasteLive Event Page

Featured Wineries
Savour St. Helena
2008 Ramian Canard Merlot - $TBA

Clif Family Winery
2008 Kit's Killer Cab, Napa Valley - $38

Raymond Vineyards
Raymond 2008 Reserve Selection Napa Valley Cabernet Sauvignon - $35

Flora Springs Winery & Vineyards
2008 Trilogy Napa Valley - $65

Blogger Panelists
Bean Fairbanks, @WineBeerWA, http://wine-beer-washington.com
Beau Carufel, @ucbeau, http://beausbarrelroom.blogspot.com
Dennis Atick, @decaturwinedude, http://www.decaturwineandfooddude.com
Dezel Quillen, @myvinespot, http://www.myvinespot.com
Grace Hoffman, @cellarmistress, http://cellarmistress.blogspot.com
Katie Pizzuto, @gonzogastronomy, http://www.gonzogastronomy.com
Lain Bradford, @winereview, http://www.winetalk.org
Matthew Horbund, @mmwine, http://agoodtimewithwine.com
Megan Kenney, @sonadora, http://wannabewino.com
Thea Dwelle, @winebratsf, http://lusciouslushes.com

SATURDAY NOVEMBER 12^th 2011

YOUNTVILLE WINE PAVILION
V Marketplace, Yountville
1870 Parking lot, 6525 Washington Street, Yountville, CA 94599
12:00pm to 1:00pm

Go to TasteLive Event Page

Featured Wineries
John Anthony Vineyards
2010 Napa Valley Sauvignon Blanc - $20
2007 Napa Valley Cabernet Sauvignon - $56

Jessup Cellars
2009 Napa Valley Red Wine, Estate Grown - $TBA

Chiarello Family Vineyards
2008 Roux Old Vine Petite Sirah - $46

Blogger Panelists
Beau Carufel, @ucbeau, http://beausbarrelroom.blogspot.com
Dennis Atick, @decaturwinedude, http://www.decaturwineandfooddude.com
Dezel Quillen, @myvinespot, http://www.myvinespot.com
Grace Hoffman, @cellarmistress, http://cellarmistress.blogspot.com
Katie Pizzuto, @gonzogastronomy, http://www.gonzogastronomy.com
Lain Bradford, @winereview, http://www.winetalk.org
Matthew Horbund, @mmwine, http://agoodtimewithwine.com
Megan Kenney, @sonadora, http://wannabewino.com

NAPA WINE PAVILION
Napa Oxbow Wine Pavilion
COPIA Center, 644 1^st Street, Napa, CA 94559
4:00pm to 5:00pm

Go to TasteLive Event Page

Featured Wineries
Swanson Vineyards & Winery
2009 Napa Valley Pinot Grigio - $21
2007 Oakville Merlot - $38

Saintsbury
2009 Lee Vineyard Pinot Noir - $45

Pine Ridge Winery
2007 Stags Leap Cabernet Sauvignon - $80

Blogger Panelists
Beau Carufel, @ucbeau, http://beausbarrelroom.blogspot.com
Dezel Quillen, @myvinespot, http://www.myvinespot.com
Grace Hoffman, @cellarmistress, http://cellarmistress.blogspot.com
Katie Pizzuto, @gonzogastronomy, http://www.gonzogastronomy.com
Lain Bradford, @winereview, http://www.winetalk.org
Matthew Horbund, @mmwine, http://agoodtimewithwine.com
Megan Kenney, @sonadora, http://wannabewino.com

Contact:
Sarah Elliman, CellarPass, Inc.
(707) 255-4390
Email: selliman@cellarpass.com

We invite you to subscribe to the TasteLive blog for the latest updates on events and news! 

NEWS RELEASE ~ FOR IMMEDIATE RELEASE

Media Contact:
Joel Quigley, Creative Furnace
(707) 495-0831 / joel@creativefurnace.com 

Winemaker Guy Davis is taking the Family’s “I’m a Davis, too!” Campaign to Social Media Networks — Bringing New Meaning to the Term “Extended Family”

(HEALDSBURG, CA, October, 20^th 2011) — First generation winemaker Guy Davis of Davis Family Vineyards, located in Sonoma County’s famed Russian River Valley, has found an effective marketing niche and asset he’s had since birth — his surname. In the United States, Davis is the sixth most common surname, right behind Smith, Johnson, Williams, Brown and Jones. As a small family winery producing handcrafted micro-lot wines, nearly every dollar is invested back into the vineyard and wine production, thus making marketing dollars scarce. It is imperative for the family to be creative in reaching new customers, and find ways to keep them loyal, to succeed in such a business environment.

“Over the years, both in the tasting room and at events, people have constantly approached me to say, ‘Hey, I’m a Davis, too!’” said Davis. “Many of these same people have become our most enthusiastic supporters. It became clear that we needed to do something special for them, so we created the Friends of the Family Wine Club, which has produced a win-win for our extended family and the winery. They get special benefits and events, and they help us build an extremely loyal following by spreading the word through their own families. Now we’ve launched specific ‘I’m a Davis, too!’ Facebook and Twitter pages to reach more Davis’ through social media.”

Davis Family Vineyards’ Friends of the Family Wine Club benefits include special discounts, exclusive Davis Family events at the winery, and regional Davis Family Reunions. The winery also facilitates virtual Davis Family gatherings and story telling through its “I’m a Davis, too!” Facebook page. On Thursday, October 27^th, Davis will host a comprehensive tasting with wine bloggers across the country on TasteLive.com, the world’s premier online tasting community. He will use the platform to share six select wines, explain his earth-friendly philosophy on farming and winemaking, and further spread the word to his “extended family” through social media. Guests may join the conversation by creating a free account on TasteLive.com and signing into the Special Events page.

Interviews and photographs available upon request.

About Davis Family Vineyards
Davis Family Vineyards is located on a ridge top in the center of California’s renowned Russian River Valley. The vineyards are farmed by earth-friendly practices and contain Zinfandel vines that were planted in 1896, and young hillside plantings of Pinot Noir, Syrah, and Chardonnay. Winemaker Guy Davis also creates micro-lot wines from a handful of select and distinctive vineyards in other exceptional regions in Northern California. The winery’s tasting room is located on 52 Front Street in Healdsburg, California. To schedule a tasting, purchase wines, and find out about special events, please visit DavisFamilyVineyards.com, call 707-569-0171 or email sales@daviswines.com.

# # #

Broadcasts from Marquee Events to be Hosted by Alan Kropf of Mutineer Magazine and Feature Winemaker, Filmmaker and Chef Interviews and Virtual Blogger Tastings

(NAPA, CA, October11^th 2011) -- CellarPass, the leading online destination to explore, book and share wine country experiences has announced today it is partnering with TasteLive.com, the world’s premier online wine tasting community and social network, to produce live streaming broadcasts from the inaugural Napa Valley Film Festival on November 9^th through the 13^th.

“CellarPass and TasteLive have a complementary relationship in reaching new audiences and engaging them in conversation,” said Sarah Elliman of CellarPass. “CellarPass brings people to wine country, while TasteLive exports wine country virtually. So while CellarPass is making it easy for visitors to book their Napa Valley Film Festival experiences, TasteLive’s platform will promote the valley and festival to wine and film lovers across the country.”

Hosted by Editor-in-Chief Alan Kropf of Mutineer magazine, the one-hour daily broadcasts from marquee Napa Valley Film Festival events will feature a who’s who in regional winemaking and culinary arts. Wine bloggers from around the United States will join the shows virtually to taste wines, post comments, and ask questions. TasteLive’s fully independent platform, which is integrated with Twitter, Facebook and other Social Media sites to provide extended “reach” across multiple networks, will push the content to the bloggers’ combined followers numbering in the tens-of-thousands.

Final broadcast locations, times, guests and bloggers will be announced in the coming days. Wineries, chefs and filmmakers wishing to participate may send requests to Sarah Elliman at selliman@cellarpass.com or call (707) 255-4390.

About CellarPass
Launched in January 2010, CellarPass^SM is the leading wine tasting and tour reservation site that offers consumers easy and free access to customized winery searches, real-time confirmed reservations and shareable itineraries. CellarPass provides the tools needed to promote events nationwide while connecting with their guests in ways that enhances the visitor experience and build long-lasting relationships with their favorite destinations.

For more information, please contact Sarah Elliman at (707) 255-4390, or email selliman@cellarpass.com. Follow CellarPass on Facebook at http://facebook.com/cellarpass and on Twitter at http://twitter.com/cellarpass to get the freshest updates.
 

About TasteLive
TasteLive is a real time event-based Social Network launched in 2008 for companies, organizations and individuals presenting products with taste. Launched in June of 2008 with an initial core focus on fine wine, more than 200 online events have been hosted with some of the world’s top winemakers, trade groups and importers.

TasteLive is an independent platform fully integrated with Twitter, Facebook and other Social Media sites to provide extended “reach” across multiple networks. The social network offers branded channels and production for virtual media/blogger tasting, sales and marketing tastings and meetings, and live streaming interactive broadcasts. To learn more, contact Cailyn McCauley at (707) 495-1797 or email cailyn@creativefurnace.com.

Blog: http://blog.tastelive.com

Twitter: http://twitter.com/#!/tastelive
 

About The Napa Valley Film Festival
The Napa Valley Film Festival showcases the best in new independent filmmaking and world cinema. Their vision is to build community around the art of visual story-telling, with the viewing of films and discussions with filmmakers fueling lively conversation amongst the world-class food and wine of legendary Napa Valley.

The inaugural Napa Valley Film Festival (NVFF) debuts November 9-13, in Napa Valley's picturesque communities of Napa, Yountville, St. Helena and Calistoga. The 5 day "extended weekend" features new independent films; studio sneak previews; conversations with the attending directors, actors, producers, and writers; Opening and Closing Night festivities; Tribute and Awards Programs; wine tasting pavilions and culinary demonstrations; VIP receptions and dinners with Napa Valley's own celebrity chefs and winemakers, and more.

For more information, visit the following sites:

http://napavalleyfilmfest.org

http://facebook.com/napavalleyfilmfestival
 

http://twitter.com/napafilmfest

http://youtube.com/napavalleyfilmfest

For more information on the Napa Valley Film Festival, please contact Thea Bakkar at thea@glodownead.com. www.facebook.com/napavalleyfilmfestival

http://www.napavalleyfilmfest.org

http://www.twitter.com/napafilmfest

# # #

Jeff Laliberte, Shelby Archer and Paul Laliberte of Capra Getting Fired Up for the House Band Wines Photo Shoot at the Redbury Hotel in Hollywood

The first time I caught a glimpse of the Redbury Hotel in Hollywood, California, with it’s deep red façade and one side painted with faux drawn back curtains and windows, I dropped my immediate plans and made haste across Hollywood and Vine to get a closer look. Located just across the street from the iconic Capitol Records building, I had high hopes for what I might find. I wasn’t disappointed.

Immediately inside the front entrance was the stand-alone Mediterranean/Moroccan restaurant Cleo, which has garnered excellent reviews from some of LA’s toughest food critics. I grabbed a quick appetizer of artichoke and nicoise olives prepped in the wood burning oven and a glass of wine at the front bar — good spot to people watch, take in the vibe, and ask the bartender a few questions.

What I discovered was that the Redbury is the brainchild of sbe and its CEO Sam Nazarian, a top player in LA hospitality, and curated by the visionary and renowned photographer, Matthew Rolston. The building was originally an apartment complex, so each flat offers a kitchenette, living room space, and is designed to capture “1960s London Rock ‘n’ Roll.” Each room is equipped with a turntable and LPs. Yep.

Sated by my time at the bar, both visually and viscerally, I headed up to the second floor where the hotel lobby is located and asked to tour the property. The staff was very accommodating, and as we made our way through "The Library, a private lounge, and The Glade, an outdoor courtyard with teak decking and lush landscaping," I had visions of producing wine events in these stunning spaces. And when we toured the flats, I instantly knew that this was where we would host our House Band Wines’ photo shoot.

Consequently, during a follow up visit to LA to coordinate our launch event for October 14^th, we scheduled our shoot in one of the Redbury’s two bedroom suites. With rock ‘n’ roll as our theme, we turned to our friends at A&R Worldwide to provide creative direction through VP Monte Malone and in-house photographer, KC Morse. Long time friends and rockers Paul Laliberte, Jeff Laliberte and Shelby Archer of LA-based Capra agreed to sit in, along with Fashion Business Inc. models Jheri Cavitt and Natasha Vo. It was go time! We busted out the cameras, instruments, flipped on the turntable, dished up Katsuya sushi, and poured House Band Wines.

~ Joel Quigley, Emcee & Artist Relations, House Band Wines

To see more of our favorite photos from a very memorable shoot visit House Band Wines!

News Release ~ For Immediate Release

As Three Sticks Selectively Grows its Exclusive Portfolio, Forrest to Leverage His Extensive Experience to Expand Market Penetration Via Wholesale & Direct-to-Consumer Channels

(Sonoma, CA, August 30^th 2011) — Three Sticks Wines, owned by entrepreneur and investor Bill Price, announced today the appointment of Scott Forrest as National Sales Manager for the Sonoma Valley boutique winery. Forrest brings a broad range of industry experience garnered over the past twenty-plus years, including working in management at one of Colorado’s top distributors before relocating to California in 2005. During the last six years, Forrest has held both regional and national sales management positions that have enhanced his keen sense of what is necessary to establish a wine brand’s credibility.

“Each and every one of my previous work experiences — in production and service roles as well as wholesale and supplier management — have informed my sense of what brand building is all about and the unsparing effort it takes to truly succeed,” said Forrest. “I am thrilled to be working with everyone at Three Sticks. The intrinsic appeal and pedigree of the current releases speak to the commitment to excellence being made at every level. When you combine this kind of benchmark quality, with placing a premium on building lasting relationships in the marketplace, the end result is a shared sense of ownership of your brand. And with that comes market success.”

“Scott brings the type of extensive and diverse experience to the table that is so important to a small wine brand where we all wear many hats,” said Three Sticks owner, Bill Price. “His network and understanding of the business from both the winery and distributor side will be a true asset to Three Sticks. The team here is very excited to have him on board.”

Three Sticks produces small lot Chardonnay and Pinot Noir from its home site, Durell Vineyard, and a Cabernet Sauvignon sourced from mountain vineyards in Sonoma Valley, California. In spring 2011, the winery introduced its first vintage of 2008 Pinot Noir, “THE JAMES,” sourced from the Sta. Rita Hills appellation. This fall will see the release of its second vintage of 2009 Sonoma Valley Pinot Blanc. In addition to owning Three Sticks Wines and Durell Vineyard, Price is an investor in a collection of world-class vineyard sites and wineries through his company Classic Wines LLC.

To learn more about Three Sticks Wines, visit www.ThreeSticksWines.com or contact Scott Forrest directly at (707) 509-9689 or by email at scott@threestickswines.com.

High-resolution photographs and executive interviews are available upon request.

Media Contacts:

# # #

Cost-Effective Public Relations and Social Media Event Bundle Designed to Help Wineries Get the Word Out on Holiday Offerings and Special Events

(Santa Rosa, CA, August 18^TH 2011) — TasteLive and Creative Furnace announced today a holiday promotional package for wineries designed to help get the news out about special events and offerings leading into the holidays — the most important time of year for a winery’s bottom-line. TasteLive is a real time event-based Social Network launched in 2008 with a core focus on fine wine. More than 200 online events have been hosted with some of the world’s top winemakers, trade groups, and importers. The platform is fully independent and integrated with Twitter, Facebook and other Social Media sites to provide extended “reach” across multiple networks.

“Right now is primetime to plan and promote for the holidays,” said Joel Quigley, President and co-founder of Creative Furnace, who also handles business development for TasteLive. “We understand that in these economic times producers are running lean, yet they cannot afford to sit idly by waiting for something to happen. They need to be proactive to reach media and consumers with their holiday message and offerings, so we’ve created a cost-effective public relations and Social Media event bundle to simplify and focus a winery’s efforts.”

The TasteLive / Creative Furnace Holiday Package Includes

• One exclusive TasteLive homepage event featuring 3 to 6 wines
  
• Pre- and post-event TasteLive blogs featuring the winery, holiday offering, event details, and participating blogger panel
  
• Creative Furnace will consult on and book 8 to 10 bloggers for the event tasting panel
  
• Creative Furnace will write and distribute news release (400 words or less) featuring the winery’s TasteLive event, holiday offerings, and event schedule
  

Normally a $3,000 to $4,000 value depending on overall scope of work, the package is available on a limited, first-come, first-served basis for $1,850.00. Wineries are responsible for the coordination and cost of shipping wines to bloggers. TasteLive blogger events typically generate between 500,000 to 1.5 million potential impressions, 4 to 8 features by blogger panelists, while also helping a winery build its Social Media following.

For a consultation and complete details, please contact Joel Quigley at 707.495.0831 or by email at joel@creativefurnace.com.

# # #

HOUSE BAND WINES LAUNCHES WITH ARTIST PROMOTION AND “GET ON THE LIST” WINE & MUSIC SHOWCASE IN HOLLYWOOD

Line Up Features White+3, Chardonnay, Red+5, Merlot and Cabernet Sauvignon

With Strategic Cross-Promotions at the Heart of its Fall Launch, House Band Wines Partners with A&R Worldwide, SIR Sound Stages, Chef Frank Miller & Sonicbids

(Santa Rosa, CA, August 17^TH 2011) — House Band Wines announced today its official launch and musical artist promotion with Sonicbids.com. Sonicbids’ mission is to help create and empower an Artistic Middle Class through the use of innovative technology by allowing bands to find and connect with any type of music promoter, licensor, or broadcaster quickly and easily. House Band Wines, created by winemaker Patrick Krutz, also owner of the luxury brand Krutz Family Cellars, is sponsoring a “virtual gig” contest. Artists can submit via Sonicbids to be featured in the winery’s launch campaign throughout the 2011 fall and holiday seasons. Sourced from select vineyards throughout California, House Band’s wines are composed of choice lots of Cabernet Sauvignon, Merlot, Syrah, Chardonnay, and Sauvignon Blanc, and show true varietal character with rich, ripe flavors.

“Our team of fanatical music fans will select six winning artists for House Band Wines to highlight during our launch, with one being chosen to showcase in front of music industry executives at our October 14^th ‘Get on the List’ launch party at SIR Sound Stages in Hollywood,” said Krutz. “The promotion is being featured on Sonicbids’ website and promoted to its list of 300,000 artists, promoters, and venue partners. House Band Wines will also run ongoing ‘Get on the List’ social media contests for wine and music lovers to win tickets to our launch parties, as well as other exclusive backstage events and promotions created with our partners.”

House Band Wines’ “Get on the List” launch event at SIR Sound Stages is being co-promoted by Creative Furnace and A&R Worldwide, and will bring together wine trade and media, music festival producers, caterers, venue owners, and artists for an evening of tasting, networking, and live music. The showcase will take place from 7:00 p.m. to 9:30 p.m. in SIR’s Main Lounge and Sound Stage 5. From 7:00 p.m. to 8:30 p.m., guests will meet the House Band Wines team, sample wines, enjoy stellar appetizers by Chef to the Stars Frank Miller, mix with showcase artists, and network for business. House Band’s winning artist will then perform an opening showcase set, followed by A&R Worldwide’s selected headliner to close the evening.

Longtime wine and music cross-promoter Joel Quigley of Creative Furnace is handling communications and artist relations for the brand. “Over the past two decades that I’ve been creating and producing wine and music events,” said Quigley, “I’ve always felt there was a niche to be filled by a wine brand completely dialed into the music scene, especially presented at the right quality/price-point ratio and with a relevant theme for strategic cross-promotions. When Patrick approached me with the idea of House Band Wines, and I tasted them, I was onboard.”

Inspiration & Vision
Krutz was inspired to create House Band Wines when some of his music industry friends lamented that they couldn’t get good, consistent wines-by-the-glass for their string of music venues, and from a winery that truly connected with their audience to help grow wine sales. Patrick responded to the gig by bringing together a leadership team with the resources, experience and relationships to ensure success, and to bridge the gap between the wine and music industries.

Krutz had the packaging designed to be bold, exciting, and easy-to-read in dim light from behind the bar and have serious “pop” from retail selves. He’s leveraging technology and deep relationships to create a loyal community and fan base by partnering with musical artists and venues, co-promoting through online editorial content, and through strategic special events and projects. Last, but not least, he’s put some heart into the brand by committing 2% of all sales to support select regional music programs and charities, “One gig at a time…”

Wine and music fans can “Get on the List” for opportunities to win tickets to the Hollywood launch party and other upcoming events, and follow our adventures and features covering our favorite musical artists, by signing up at www.HouseBandWines.com.

Contacts & Information
Venues, retailers, chefs, festival producers and others interested in featuring House Bands Wines are encouraged to contact Jennifer Tincknell of Tincknell & Tincknell at (707) 433-3671 or by email at info@marketingwine.com.

Media, artists, and companies interested in partnerships are invited to contact Joel Quigley of Creative Furnace at (707) 495-0831 or email joel@housebandwines.com.

Tasting notes, media documents, and other trade information are available upon request and by visiting www.HouseBandWines.com.

Interviews and high-resolution photos are available upon request.

Celebrity Chef & Cookbook Author Bob Blumer (As Seen on TV Food Network) to Demo 5 Wine-Paired Surreal Dishes in 30-Minutes on TasteLive.com

(Santa Rosa, CA, July 6^th 2011) — Executive producer Creative Furnace and Santa Rosa Vintners’ Square announced today the theme for Celebrity Chef and Cookbook Author Bob Blumer's onstage TasteLive demo at Rootstock: The Great Gastronomic Wine, Street Food & Music Festival happening Saturday, July 16^th from 2pm to 7pm. Chef Blumer's "Eat the Clock" demo will showcase 5 wine-paired Surreal Dishes from his newest cookbook, Glutton for Pleasure, in 30-minutes utilizing 2 butane burners, 2 toaster ovens and a Barbie. The pairings include Benziger Family Winery, Rodney Strong Vineyards, Sesquana Vineyards, D'Argenzio Winery and Krutz Family Cellars. The show will take place from 4:30 to 5:00pm from the main stage and be streamed live over TasteLive.com, with 12 wine and food bloggers joining the event virtually from around the nation.

Beyond the TasteLive streaming broadcast, the Rootstock Festival is bringing together 19 wineries, 7 top street food and market chefs, a Best Bites Invitational Competition, and live music via the Hotel Cafe Tour from the main stage. A portion of the day’s proceeds benefit Worth Our Weight, a non-profit organization that apprentices young people age 16 to 24 who have faced major challenges in their lives. The festival's Responsible Hospitality Sponsor is Whole Foods Santa Rosa, providing complimentary water for all guests, and non-alcoholic beverages for designated drivers. Complete event details and tickets are at www.RootstockFestival.com.

Featured Wineries
D’Argenzio Winery, Krutz Family Cellars, Sheldon Wines, MJ Lords Wine Cellars, SRJC’s Shone Farms, Simple Math Cellars, Rodney Strong Cellars, House Band Wines, Tamás Estates, Wente Vineyards, Murrieta's Well, Atascadero Creek Winery, Mounts Family Winery, Old World Winery, Dry Creek Vineyards, Flocchini, Benziger Family Winery, Sequana Vineyards, and Thumbprint Cellars.

Celebrity Guests Include
Ziggy, The Wine Gal of KRSH 95.9 FM as Mistress of Ceremonies; Heather Irwin of Bite Club Eats heading up the Best Bites Invitational Competition; Alan Kropf, editor-in-chief of Mutineer magazine, taping for a special edition of Beverage Late Night; and Bob Blumer aka Surreal Gourmet hosting the TasteLive.com streaming broadcast sponsored in part by CellarPass.com.

The Music Line Up
Brian Wright, Jim Bianco, The Milk Carton Kids, Holly Conlan, Erin McLaughlin, and Ladies Gun Club.

Click Here to Visit the Rootstock Festival Musical Artist Web Page with Featured Videos

The Artisan Street Food Line Up

Chef Christopher Greenwald of Bay Laurel Culinary will serve up wine-friendly global comfort cuisine from his Gastro Shack cart.

Chef Chuck of Dim Sum Charlie's will dish up 100% organic, gluten free Dim Sum from his converted Airstream trailer.

Chef Mateo Granados, a staple at local farmers' markets, is gaining fame by creating Yucatán dishes made with local ingredients.

Chef Hugh Schick of Le Truc, a bustaurant based in San Francisco, presents dishes prepared with and paired with artisan craft brews.

Chef Larry Vito, with his 4,000 lb Smokehouse BBQ Pit and James Beard credentials, will offer a mixed menu of 5-star BBQ dishes.

Purveyor Jill Dorman of Street-eatz Mobil Kitchen will serve up "flavors of the world" from her food truck.

Nick's Cove of Marshall on Tamales Bay will be serving up its famed BBQ Oysters on the back patio next to the Bocce Ball Court.

And last but not least, the festival's beneficiary, Worth Our Weight, will cleanse palates with wine and fruit sorbets created by her students and served from the school's market cart, which was donated to WOW by Celebrity Chef Guy Fieri.

Celebrity Guests Include
Along with Santa Rosa Vintners’ Square as the presenting sponsor, and partners listed above, other top sponsors include the Sonoma County Tourism Bureau, City of Santa Rosa, Santa Rosa Conference & Visitors Bureau, Sonoma County GoLocal, Squire Cigars, North Bay Bohemian, FUSE Beverages, Flamingo Convention Resort & Spa, Levi’s GranFondo, Govino, Boyle & Stoll CPA Company, Soiree and Vintage Rock Posters.

High resolution photographs and interviews available upon request.

Contact:

Joel Quigley, President & Co-Founder, Creative Furnace
Ph: (707) 495-0831
email: joel@creativefurnace.com

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